
Asking Price
$1,100,000
Gross Revenue
$1,508,404
Net Profit
$286,509
Sleep Brand with own e-commerce website and high street retail outlet partnersSpecialised sleep products & accessories products including pillows etc. for �problem sleep� requirements combined with a curated portfolio of complementary products & brands.Location: LondonAsking Price: OIRO �1,100,000Turnover:19/20 - 600,000 GBP 20/21 - 1,300,000 GBP (COVID)21/22 - 1,620,000 GBP (COVID)22/23 � 700,000 GBP 23/24 � 700,000 GBP Current Stock assets circa �140k The Business This popular brand was created to capitalise on the burgeoning demand for products which address common sleep problems. The intention was to create a trustworthy and affordable family brand of problem solving sleep products available to consumers via proprietary online retail and also stocked online with major highstreet names like John Lewis, Marks & Spencer, Shop Direct etc Sales are split roughly 50:50 between the brand website and the retail stockists. Marketing ROAS is 4:1 on website. All of the business� products are made in the UK, Turkey and Mecdonia and are fulfilled via its 3PL warehouse in the North East of England. The business is operated by 1 full time staff member and 1 part time staff member. PPC, Affiliates and SEO are handled by third party agencies on short-term contracts. The business owns all trademarks in UK and Europe. Current marketing tools include:Paid searchAffiliatesPaid SocialOrganic SocialOrganic Search/SEODisplayEmailAugmented RealityOf note was the decision to manage the marketing budget, so ensuring a break-even financial position. Of further note is the opportunity to find overhead cost saving for a new owner through cutting staff costs. Reason for saleTotal funds invested to date �3.5m and the reason for selling is that the business no longer sits cohesively alongside the other businesses in the portfolio, and this is a very good opportunity for a strategic acquirer to enter the fastest growing area of this developing category. Key Considerations� Known and respected UK brand� Small team capable of business augmentation� Excellent platform for diversification� Streamlined operational processes, and advanced technologies� Excellent stock and inventory controls� Opportunity for immidate significant profit uplift through cost savings (on staff and product) � Numerous expansion opportunitiesFinancialsOn the basis that the Business is being sold on a zero cash-zero debt basis, full and up to date management accounts are available upon request.Asking Price:Offers in the region of �1.1million are invited for 100% of all the issued capital of the company. There will be a � for � adjustment to the final sale price to reflect any upward/downward movement away from the target net asset price.
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